Renault Unveils New Diamond Logo

Renault has unveiled the newest version of their long-running diamond logo. First seen on the 5 electric concept car, the new Renault logo will be introduced across its entire range by 2024. The new logo embodies the “Nouvelle vague” for Renault, with the idea of bringing something new, vibrant, and modern.A rhombus in Renault's logo first appeared in 1925. Flat 2D designs may be in trend currently, but Renault has a long tradition with logos made from sharp lines. This is evident in their logo from 1946 until the new 3D approach made by Style Marque in 1992.The new logo is the ninth to use the diamond shape that Renault first adopted in 1925. Initial designs featured horizontal stripes filling the diamond, but these were phased out in 1972. The current version of the logo was created in 1992 and has been revised four times, most recently in 2015. The new logo comprises of two intertwined lines and evokes the popular 1972 design, which Renault used for 20 years.